Retail Graphics

I was brought on as a graphic designer at Frontgate in a new role that would focus on retail. At the time, they were going through a transition in retail, ready to open new stores and bring consistent visuals and organization that weren’t there before.

I participated heavily in the opening of the Dallas and Columbus stores. I designed the signage package for this new era of Frontgate retail and aided in the production and installation of these graphics in store. I have built it into an organized system where new signage is implemented every seasonal floor set.